Born in Buenos Aires, trained at FUC and La Fémis, Franco moves across fashion, film and commercial work with a strong visual pulse and a queer, narrative-driven lens. His background in author photography and editorial projects keeps his storytelling sharp and personal—even when shooting global campaigns. He’s directed for Off-White, Spotify, Stella Artois, Ducati and more, filming across Latin America, Europe and Asia. In 2023, his campaign Unhide the Fans for the Women’s Futsal Players Association was a Cannes Lions finalist in Entertainment for Sports and Animation—and helped pressure FIFA into announcing the first-ever Women’s Futsal World Cup.

Outside the ad world, he’s the author of Debut y Despedida (Paripé Books), and leads the digital revival of Metrópolis, a cult 80s Argentine culture magazine. His style blends casting intuition, fashion-sense storytelling, and rhythmic editing. Think: fashion film energy meets real-world edge.