After a decade in advertising, his passion for filmmaking led him to Prague, where he refined his craft and established himself as a film director. In 2015, he founded Fine and Dandy Films, a production company focused on entertainment and music-driven content. As a commercial director, he has collaborated with top production companies such as The Maestros, Poster, and Habitant Group, and is currently represented by Primo Content.

His work with global brands—including Pepsico, Amazon, The Latin Grammys, and Nubank—showcases a distinctly Mexican perspective that merges seamlessly with a universal visual language, creating storytelling that resonates across borders. In fiction, he is currently developing his debut feature film while also collaborating with other filmmakers as a creative producer, helping bring compelling stories to life.